All realtors looking to market themselves will be faced with this one question and it is: “why do we need you to buy you a home?” As someone who plans to survive on real estate business, you should be able to have a convincing answer. There is absolutely no doubt about the fact that if you, the realtor is really good at what you do, you will be an asset to anyone looking for a great deal.
You already know why someone looking for their dream house will not be able to do it well without you. The task however is to let your clients know it.
Let us break it down into sections so that you know which points to advertise more.
You are a realtor; this means you have legal certifications and approvals for doing the work you are in. Unlike other real estate agents or brokers who have no licensing, you will have contacts in arenas that matter. Also with the same knowledge comes the work ethics and moral conduct of a professional which may be missing in other sellers or brokers. If someone tries to buy or sell a home without your help, he or she may be in for some frauds.
In any field, it is imperative that you know it all about the field. Being in the real estate and working for years, you are sure to stack up on how the system works. You will know which areas are better in terms of proximity to medical facilities and other amenities as compared to others. Also as an insider you will know how things actually work. A buyer or a seller who is doing it for the first time will never know how much a property should cost. They will have to rely largely on guess work or the sources that do not work.
One can gather knowledge about a project by researching and finding facts but it will be of no use if they do not know how to implement it. You as a realtor will be able to gauge future market prospects based on what is happening today. This is not possible for a buyer or a seller who has not done this before. As a realtor, you can give them advice to wait till the market is stable and suitable enough to work for the price you are looking for.